Field Notes
Thinking on ranch brands and direct-to-consumer marketing.
Practical notes on story, sales, and showing up clearly for the people who should be buying from you directly.
Ranch Brand Storytelling
Your story is your price tag.
Why the rancher who can explain what makes their operation different earns $14/lb instead of $4/lb.
5 min read
Farm Marketing
Why your CSA sold out in three days and mine didn’t.
The difference between a presale launch that fills and one that hears crickets — and it’s not what you think.
6 min read
Direct-to-Consumer
Stop selling wholesale.
The math that changes everything when the person who raised your food is the person selling it.
4 min read