Cattle grazing on pasture at golden hour

FOR RANCHERS — PLAINSPOKEN CO.

Stop selling wholesale. Start selling direct.

The Ranch Marketing Vault is the complete direct-to-consumer system for ranchers who raise premium protein and are done letting the middleman decide what their work is worth.

Get the Ranch Brand Foundation — $147

You raise some of the best protein in the country. And you’re still selling it for whatever the packer will give you — because nobody taught you how to talk about it online. That’s not a you problem. That’s a visibility problem. The Ranch Marketing Vault fixes it.

THE TRANSFORMATION

Before

Posting randomly without a strategy
Selling wholesale at a fraction of what your product is worth
No consistent brand voice or visual identity
Beef drops that don’t sell out
Buyers who don’t know your name

After

A content system that runs every week
Direct sales at your price to buyers who seek you out
A brand voice and visual identity that communicates premium
Beef drops that sell out before you announce the price
Loyal customers who refer their friends

START HERE — $147

The Ranch Brand Foundation

Three tools. Everything you need to find your story, build your presence, and sell your first drop.

TOOL 01 — $97 VALUE

The Ranch Brand Story Kit

Find your voice. Own your story. Make buyers feel it. Includes your Ranch Origin Statement Framework, Brand Voice Blueprint, 30 done-for-you caption templates, the 5-Category Shot List, and Photography Framing Guides.

TOOL 02 — $67 VALUE

From Ranch to Table: The Instagram Playbook

The step-by-step operating system for selling your protein direct. Includes the 4-Line Bio Formula, content calendar mapped to your ranching season, DM sales scripts, Stories sequences, and your repeat buyer system.

TOOL 03 — $47 VALUE

The Freezer Beef Drop Launch System

Run this every time you have a drop. The complete 7-day pre-drop sequence, 3 ready-to-shoot Reel scripts, Stories sequence templates, customer FAQ, and order DM scripts.

Standalone value: $211 · Your price: $147

Get the Ranch Brand Foundation — $147

Foundation buyers upgrade to the full Ranch Marketing Vault for the difference. You’ll never pay more than $297 total.

DONE FOR YOU

We’ll build your site.

Your brand is built. Your content is written. Now let’s put it somewhere people can find it.

Most food producers who complete the Vault have everything they need for a professional direct-to-consumer website — a brand story, a voice, a product description, and photography direction. What they don’t have is the time or the technical knowledge to build it. We do. Plainspoken Co. builds clean, fast, mobile-optimized Framer websites for ranchers, growers, and bakers who are ready for a permanent home for their brand online. Built from your completed Foundation content. Delivered in under two weeks.

FOUNDATION SITE

From $1,500

→ 5-page build

→ Your brand colors, fonts, and photography

→ Homepage, Products, About, How to Order, and Contact

→ Mobile optimized

→ One round of revisions

→ Delivered in 5–7 business days

Requires a completed Plainspoken Co. Foundation tool. Your content is already written — we just build the home for it.

Start a Conversation

FULL SITE

From $3,000

→ Everything in the Foundation Site

→ Individual product and drop pages

→ Field Notes or blog section

→ Email capture integration

→ Two rounds of revisions

→ 30-day post-launch support

→ Delivered in 10–14 business days

For producers ready for a complete direct-to-consumer web presence — not just a storefront, a brand home.

Start a Conversation

Every site we build starts with your Plainspoken Co. content. If you haven’t completed a Foundation tool yet — that’s where to start.

Explore the Tools →

The Ranch Marketing Vault | COMING SOON
The Ranch Marketing Vault | COMING SOON
The Ranch Marketing Vault | COMING SOON

The Ranch Marketing Vault

Five tools. The complete direct-to-consumer system for ranchers who are done leaving money on the table.

Includes everything in the Foundation plus:

TOOL 04 — $147 VALUE

Shoot Your Own Ranch: The Phone Photography Masterclass

Six video lessons under 10 minutes each. Golden hour field guide. Meat photography system. Flat lay setups. Lightroom presets. The Master Shot List PDF.

TOOL 05 — $127 VALUE

The Ranch Brand Identity Starter Kit

10 branded Instagram feed templates. 6 Stories templates. 4 Ranch Aesthetic color palettes. Font pairing guide. Link-in-bio cover images. Visual consistency checklist.

Standalone value: $485 · Your price: $297

GET ON THE WAITING LIST

Warm ranch landscape placeholder for Matt’s note

MATT’S NOTE TO RANCHERS

I’ve spent 25 years as a creative director and brand storyteller. For the last several years I’ve been watching ranchers with exceptional product get undercut by brands with slicker packaging and louder voices. It wasn’t fair. And it wasn’t necessary. The Ranch Marketing Vault is what I wish those ranchers had. Everything in it is specific to direct-to-consumer protein sales. Nothing is borrowed from generic marketing playbooks. If it doesn’t apply to a rancher selling beef on Instagram — it isn’t in here. Good work deserves a good story. This is where yours starts. — Matt, Plainspoken Co.

Good work deserves a good story. This is where yours starts.

Questions ranchers ask before they start.

Who is this for?

Ranchers selling grass-fed beef, lamb, elk, poultry, or any direct-to-consumer protein who want to build a brand, grow a direct customer base, and stop depending on wholesale pricing.

What format is it in?

All tools are delivered as PDF immediately after purchase. The Photography Masterclass includes video lessons accessed via link inside the PDF. No app. No login. Yours to keep forever.

What if I’ve never done any of this before?

That’s exactly who this was built for. Every tool starts from scratch and walks you through each step. The Ranch Brand Story Kit alone takes most ranchers one afternoon to complete.

Can I upgrade from the Foundation to the full Vault later?

Yes. Buy the Foundation today and when the full Vault is ready you’ll receive a personal message from Matt with an upgrade link. You’ll never pay more than $297 total.