DIRECT-TO-CONSUMER BRAND STORYTELLING
DIRECT-TO-CONSUMER BRAND STORYTELLING
DIRECT-TO-CONSUMER BRAND STORYTELLING
You raised it right. Now say so.
You raised it right. Now say so.
You raised it right. Now say so.
Plainspoken Co. builds the brand tools, content systems, and direct-to-consumer playbooks that help ranchers, growers, and small food producers stop selling wholesale and start selling direct — at the price their work is actually worth.
Plainspoken Co. builds the brand tools, content systems, and direct-to-consumer playbooks that help ranchers, growers, and small food producers stop selling wholesale and start selling direct — at the price their work is actually worth.
Plainspoken Co. builds the brand tools, content systems, and direct-to-consumer playbooks that help ranchers, growers, and small food producers stop selling wholesale and start selling direct — at the price their work is actually worth.
THE PLAINSPOKEN TRUTH
The rancher with the best beef and the grower with the best tomatoes have the same problem. Nobody knows their name.
The rancher with the best beef and the grower with the best tomatoes have the same problem. Nobody knows their name.
The rancher with the best beef and the grower with the best tomatoes have the same problem. Nobody knows their name.
Whether you raise cattle, grow vegetables, keep bees, or tend an orchard — if you’re selling direct to consumers and struggling to communicate why your product is worth what it’s worth, the problem isn’t your product.
Whether you raise cattle, grow vegetables, keep bees, or tend an orchard — if you’re selling direct to consumers and struggling to communicate why your product is worth what it’s worth, the problem isn’t your product.
Whether you raise cattle, grow vegetables, keep bees, or tend an orchard — if you’re selling direct to consumers and struggling to communicate why your product is worth what it’s worth, the problem isn’t your product.
It’s your story.
It’s your story.
It’s your story.
Most small food producers have an extraordinary story and no system for telling it. They post inconsistently, undersell their work, and watch buyers choose a brand with slicker packaging over a producer with genuinely better food.
Most small food producers have an extraordinary story and no system for telling it. They post inconsistently, undersell their work, and watch buyers choose a brand with slicker packaging over a producer with genuinely better food.
Most small food producers have an extraordinary story and no system for telling it. They post inconsistently, undersell their work, and watch buyers choose a brand with slicker packaging over a producer with genuinely better food.
Plainspoken Co. exists to fix that. With tools, playbooks, and hands-on coaching built specifically for the people who grow and raise real food — and sell it direct.
Plainspoken Co. exists to fix that. With tools, playbooks, and hands-on coaching built specifically for the people who grow and raise real food — and sell it direct.
Plainspoken Co. exists to fix that. With tools, playbooks, and hands-on coaching built specifically for the people who grow and raise real food — and sell it direct.
THE TOOLS
THE TOOLS
Built for how you actually work.
Built for how you actually work.
Built for how you actually work.
Two complete product suites. One for ranchers. One for growers. Both built on the same philosophy: good work deserves a good story.
Two complete product suites. One for ranchers. One for growers. Both built on the same philosophy: good work deserves a good story.
Two complete product suites. One for ranchers. One for growers. Both built on the same philosophy: good work deserves a good story.
FOR RANCHERS
FOR RANCHERS
The Ranch Brand Foundation
The Ranch Brand Foundation
The Ranch Brand Foundation
Three tools. Everything you need to find your story, build your presence, and sell your first drop.
Three tools. Everything you need to find your story, build your presence, and sell your first drop.
$147
$147
$147
→ The Ranch Brand Story Kit
→ The Ranch Brand Story Kit
→ From Ranch to Table: The Instagram Playbook
→ From Ranch to Table: The Instagram Playbook
→ The Freezer Beef Drop Launch System
→ The Freezer Beef Drop Launch System
Upgrade to the full Ranch Marketing Vault — all five tools — for $297
Upgrade to the full Ranch Marketing Vault — all five tools — for $297
Get the Ranch Foundation
COMING SOON | FOR GROWERS
The Grower’s Brand Foundation
The Grower’s Brand Foundation
The Grower’s Brand Foundation
Three tools. Everything you need to find your voice, build your presence, and launch your season.
Three tools. Everything you need to find your voice, build your presence, and launch your season.
$147
$147
$147
→ The Grower’s Brand Story Kit
→ The Grower’s Brand Story Kit
→ From Field to Table: The Instagram Playbook
→ From Field to Table: The Instagram Playbook
→ The Harvest Launch System
→ The Harvest Launch System
Full Grower’s Marketing Vault — coming soon
Full Grower’s Marketing Vault — coming soon
Get Notified
Not sure which is right for you? DM us or hit the contact page — we’ll point you in the right direction.
Not sure which is right for you? DM us or hit the contact page — we’ll point you in the right direction.
WORK WITH MATT
WORK WITH MATT
For producers who want someone to build it with them.
For producers who want someone to build it with them.
For producers who want someone to build it with them.
Whether you raise cattle or grow vegetables — the Vault gives you the system. Coaching gives you someone sitting across from you making sure it works for your specific operation.
Whether you raise cattle or grow vegetables — the Vault gives you the system. Coaching gives you someone sitting across from you making sure it works for your specific operation.
Whether you raise cattle or grow vegetables — the Vault gives you the system. Coaching gives you someone sitting across from you making sure it works for your specific operation.
01
01
Brand Discovery Session
Brand Discovery Session
Brand Discovery Session
90 minutes. One conversation. Total clarity on your brand voice, your story, and your next 30 days.
90 minutes. One conversation. Total clarity on your brand voice, your story, and your next 30 days.
90 minutes. One conversation. Total clarity on your brand voice, your story, and your next 30 days.
$500
$500
ZOOM OR IN-PERSON
ZOOM OR IN-PERSON
02
02
The Brand Sprint
The Brand Sprint
The Brand Sprint
One week. Your complete direct-to-consumer brand built together — story, content system, Instagram overhaul, and launch plan.
One week. Your complete direct-to-consumer brand built together — story, content system, Instagram overhaul, and launch plan.
One week. Your complete direct-to-consumer brand built together — story, content system, Instagram overhaul, and launch plan.
$2,500
$2,500
ZOOM-BASED WITH OPTIONAL IN-PERSON
ZOOM-BASED WITH OPTIONAL IN-PERSON
03
03
The Full Brand Build
The Full Brand Build
The Full Brand Build
Bespoke. Immersive. A complete custom brand built from strategy through execution — including an on-property visit where geography allows.
Bespoke. Immersive. A complete custom brand built from strategy through execution — including an on-property visit where geography allows.
Bespoke. Immersive. A complete custom brand built from strategy through execution — including an on-property visit where geography allows.
From $6,500
From $6,500
ON-PROPERTY PREFERRED
ON-PROPERTY PREFERRED
Start a Conversation
Start a Conversation
ABOUT MATT
ABOUT MATT
25 years telling brand stories. This audience changed everything.
25 years telling brand stories. This audience changed everything.
25 years telling brand stories. This audience changed everything.
Matt Rand is a creative director, photographer, and brand storyteller with 25 years of experience building brands across industries. By day he leads all of marketing at Land.com, where Western brand partnerships — including Professional Bull Riders and Bosque Ranch, Taylor Sheridan’s flagship property — have become a growing part of how the brand shows up in the world.
Matt Rand is a creative director, photographer, and brand storyteller with 25 years of experience building brands across industries. By day he leads all of marketing at Land.com, where Western brand partnerships — including Professional Bull Riders and Bosque Ranch, Taylor Sheridan’s flagship property — have become a growing part of how the brand shows up in the world.
Plainspoken Co. started because he kept watching ranchers with exceptional beef and growers with exceptional produce get outbid and undercut by brands with slicker packaging and louder voices.
Plainspoken Co. started because he kept watching ranchers with exceptional beef and growers with exceptional produce get outbid and undercut by brands with slicker packaging and louder voices.
It wasn’t fair. And it wasn’t necessary. So he built the tools he wished they’d had.
It wasn’t fair. And it wasn’t necessary. So he built the tools he wished they’d had.
Good work deserves a good story. That’s true whether you’re raising cattle, growing tomatoes, or keeping bees.
Good work deserves a good story. That’s true whether you’re raising cattle, growing tomatoes, or keeping bees.
Good work deserves a good story. That’s true whether you’re raising cattle, growing tomatoes, or keeping bees.
FIELD NOTES
FIELD NOTES
Thinking on direct-to-consumer food brands, storytelling, and the work worth doing.
Thinking on direct-to-consumer food brands, storytelling, and the work worth doing.
Thinking on direct-to-consumer food brands, storytelling, and the work worth doing.
Ranch Brand Storytelling
Your story is your price tag.
Why the rancher who can explain what makes their operation different earns $14/lb instead of $4/lb.
5 min read
Farm Marketing
Why your CSA sold out in three days and mine didn’t.
The difference between a presale launch that fills and one that hears crickets — and it’s not what you think.
6 min read
Direct-to-Consumer
Stop selling wholesale.
The math that changes everything when the person who raised your food is the person selling it.
4 min read
THE PLAINSPOKEN BRIEF
THE PLAINSPOKEN BRIEF
Direct-to-consumer strategy for people who grow and raise real food.
Direct-to-consumer strategy for people who grow and raise real food.
Direct-to-consumer strategy for people who grow and raise real food.
No fluff. No generic marketing advice. Just practical thinking on how ranchers, growers, and small food producers can tell better stories and sell at the price their work deserves. Delivered when it’s worth reading.
No fluff. No generic marketing advice. Just practical thinking on how ranchers, growers, and small food producers can tell better stories and sell at the price their work deserves. Delivered when it’s worth reading.
No fluff. No generic marketing advice. Just practical thinking on how ranchers, growers, and small food producers can tell better stories and sell at the price their work deserves. Delivered when it’s worth reading.
For ranchers, farmers, market growers, beekeepers, and anyone who sells food direct. Unsubscribe any time.
For ranchers, farmers, market growers, beekeepers, and anyone who sells food direct. Unsubscribe any time.
START A CONVERSATION
START A CONVERSATION
Let’s figure out what your brand needs.
Let’s figure out what your brand needs.
Let’s figure out what your brand needs.
Whether you raise cattle, grow vegetables, keep bees, or tend an orchard — reach out. I read every message and I’ll point you toward whatever makes the most sense for where you are.
Whether you raise cattle, grow vegetables, keep bees, or tend an orchard — reach out. I read every message and I’ll point you toward whatever makes the most sense for where you are.
Whether you raise cattle, grow vegetables, keep bees, or tend an orchard — reach out. I read every message and I’ll point you toward whatever makes the most sense for where you are.
Prefer email? hello@plainspokenco.com
Prefer email? hello@plainspokenco.com
Good work deserves a good story.
© 2025 Plainspoken Co. — Built for the people who grow and raise real food.
© 2025 Plainspoken Co. — Built for the people who grow and raise real food.